On March 27, 2025, in Yibin, Sichuan Province, the 8th Anti-Counterfeiting & Traceability Supply-Demand Forum concluded successfully. The event was hosted by the China Packaging Federation and co-organized by Sichuan Yibin Plus Packaging Materials Co., Ltd. and Sinotecho (Wuhan) Intelligent Technology Co., Ltd., with support from major industry players including Sichuan Wuliangye Concentrated Liquor Co., Ltd.
The forum brought together leading enterprises in the Baijiu industry, including Wuliangye, Moutai, Luzhou Laojiao, Fenjiu, Langjiu, Gujinggong, Yanghe, and Jiannanchun, as well as representatives from upstream and downstream supply chain partners. Participants shared insights on innovations in anti-counterfeiting technology, product traceability, and intelligent manufacturing, and discussed strategies for driving the Baijiu industry toward high-end, green, digital, and intelligent development.
Participants engaged in comprehensive discussions on cutting-edge topics, including anti-counterfeiting packaging, end-to-end traceability, intelligent manufacturing, and digital factories, sharing practical experiences in technological innovation, production management, and industrial upgrading.
The discussions emphasized how smart equipment, automated production lines, data-driven management, and full-chain digitalization can transform industries such as Baijiu, tobacco, pharmaceuticals, and other high-end packaging sectors toward high-end, green, digital, and intelligent production. Experts agreed that future competition will rely on collaborative innovation across supply chains, shared data resources, and continuous enhancement of ecosystem capabilities.
Key takeaway: Digital transformation is not a standalone initiative; it is a strategic approach to achieve full supply-chain collaboration and enhance overall industry competitiveness.
Representatives from the China Packaging Federation emphasized that achieving the “four modernizations” of high-end, green, digital, and intelligent development requires comprehensive efforts in technological innovation, industrial collaboration, and process optimization.
In anti-counterfeiting packaging, enterprises must leverage AI, IoT, and industrial internet platforms to enable full-process digital management—from raw materials and production to logistics and end-consumer engagement—building a traceable and trustworthy ecosystem while supporting low-carbon design and intelligent production.
Looking ahead, as AI, industrial internet, and big data converge, packaging enterprises can achieve more accurate forecasting, optimized planning, enhanced quality control, and streamlined collaboration—strengthening brand trust and competitiveness globally.
Wuliangye Group, one of China’s most historic premium Baijiu brands, originates from Yibin, Sichuan, and carries over a millennium of distilling tradition. Renowned for its strong-aroma style, Wuliangye is crafted from five grains—sorghum, corn, rice, wheat, and glutinous rice—widely regarded as a benchmark brand in China’s Baijiu industry.
Representatives emphasized that smart packaging is only the first step. Through “one code per bottle”, each bottle is assigned a unique digital identity, enabling full-process traceability from sourcing and brewing to bottling, logistics, and sales. This identity becomes a bridge connecting enterprise and consumers—making production more transparent, intelligent, and traceable.
With digital empowerment, Wuliangye enhances brand trust and achieves better coordination across production, warehousing, logistics, and sales—setting an industry benchmark for digital transformation.
Liu Na, General Manager of Sinotecho’s Wine Packaging Division, delivered a keynote titled “Digital Intelligence Engines, Shaping the Future — Insights into Smart Wine Packaging Factories”, sharing how AI empowers Baijiu enterprises and how smart packaging elevates next-generation productivity.
Sinotecho’s high-speed intelligent wine packaging factories operate at large scale with stable performance, leveraging five core upgrade pathways:
These upgrades have delivered significant improvements in productivity and inventory turnover, reduced labor costs and product losses, and achieved a 200% increase in supply chain responsiveness—providing a replicable digital transformation model for the Baijiu industry.
On the evening of March 27, the forum’s welcome dinner took place in a lively atmosphere. Sinotecho organized a lucky draw event, energizing the audience and strengthening connections among participants in an enjoyable, interactive way.
On March 28, attendees toured the Wuliangye production campus, visiting modern brewing workshops, ceramic jar storage facilities, intelligent bottling lines, and the cultural museum—seeing how the brand integrates traditional craftsmanship with intelligent manufacturing innovations.
By observing the integration of heritage brewing techniques with digital production and tasting vintage Baijiu, attendees experienced a unique blend of industrial tourism, cultural immersion, and industry exchange.
The successful conclusion of the 8th Anti-Counterfeiting & Traceability Supply-Demand Forum provided a platform for technology exchange and accelerated the Baijiu packaging industry’s journey toward digital and intelligent transformation.
Looking ahead, Sinotecho Group will continue to drive innovation and collaborate with partners to advance anti-counterfeiting, traceability, and smart packaging solutions—writing a new chapter of intelligent, data-driven industry development.
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